“Build Your Own Brand Identity Essay” (minimum 3 paragraphs required): During the assigned Hybrid Fridays (see the tentative lab schedule), you will post an essay explaining (1) your strength (personal and professional), (2) academic background, (3) past career experience, (4) other achievement (not related to your high school period) and (5) your career goal. After the essay, explain about the blog that you will analyze various fashion window display photos incorporating your knowledge learned from FCS 368/468 course.

Dual 300-level FCS 368/468 additional requirements for graduate students: In your “Building Your Own Brand Identity: Visual Merchandising (VM) Analysis Blogs”, you are required to post additional/advanced content as part of graduate students’ requirements for the dual 300-level course. This additional content for your blogs will be related to increasing your visibility to your future employers and help them get to know you and your personal career brand. A blog can add context to your resume, cover letter, and your portfolio. It also can show how you apply your skills and knowledge. A separate grading rubric will be applied to graduate students for the dual 300-level FCS 468 Blogs project.

