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Brand Identity Essay

“Build Your Own Brand Identity Essay” (minimum 3 paragraphs required): During the assigned Hybrid Fridays (see the tentative lab schedule), you will post an essay explaining (1) your strength (personal and professional), (2) academic background, (3) past career experience, (4) other achievement (not related to your high school period) and (5) your career goal. After the essay, explain about the blog that you will analyze various fashion window display photos incorporating your knowledge learned from FCS 368/468 course.

Dual 300-level FCS 368/468 additional requirements for graduate students: In your “Building Your Own Brand Identity: Visual Merchandising (VM) Analysis Blogs”, you are required to post additional/advanced content as part of graduate students’ requirements for the dual 300-level course. This additional content for your blogs will be related to increasing your visibility to your future employers and help them get to know you and your personal career brand. A blog can add context to your resume, cover letter, and your portfolio. It also can show how you apply your skills and knowledge. A separate grading rubric will be applied to graduate students for the dual 300-level FCS 468 Blogs project.

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.

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